Product overview

What the plugin provides

MakePay Digital Products turns a BTCPay Server store into a complete digital-commerce system. It combines a public storefront, media-specific product pages, a cart, passwordless customer access, protected fulfillment, and software-license management. The payment is still a native BTCPay invoice; the plugin owns the catalog and fulfillment experience around it.

The supported product formats are:

• file downloads for archives, source files, templates, and general assets;
• PDF and ebook products with optional public samples and an in-browser reader;
• music and audio with a demo player and protected stream or download delivery;
• video with an optional trailer and protected seekable playback;
• photos and art with derived, downscaled, optionally watermarked previews;
• software licenses with configurable serial formats, activation limits, and signed APIs.

Products from different formats can share one cart and one checkout. After payment reaches the store's configured fulfillment state, the buyer receives access from a private library and an optional email. A mixed order can therefore unlock a PDF, an audio stream, and a generated license together.

Where it runs

The plugin runs inside the BTCPay Server process and uses BTCPay's store boundary, database abstractions, invoice lifecycle, SMTP configuration, and authorization policies. There is no MakePay-hosted control plane and no separate merchant account.

Public pages are available from the store-scoped route:

/stores/<store-id>/downloads

After a server administrator configures a domain mapping, the same experience can be published at a clean hostname route such as:

https://shop.example.com/downloads

The clean-domain surface includes product pages, previews, cart, sign-in, payment state, purchase history, streams, and protected delivery. Legacy store-scoped routes remain available.

Admin workflow

Administrators work from Store → Integrations → Digital Products. Products and license keys share one BTCPay-native dashboard. Each paid or pending checkout has a dedicated order detail page with customer, invoice, line-item, protected-delivery, usage, email, and license-fulfillment state.

Store settings cover identity, public copy, customer sessions, analytics, delivery policy, storage defaults, and custom-domain guidance. A fullscreen live editor handles the visual storefront: logo, favicon, navigation, announcement bar, hero slides, categories, product selections, colors, and typography.

Important boundaries

The plugin provides access control, not digital rights management. A customer who can play audio or video can still record it. A public photo watermark discourages casual reuse but is not a substitute for keeping the original private.

Similarly, custom domains require infrastructure work outside the plugin. DNS, TLS certificates, reverse-proxy host acceptance, and BTCPAY_ADDITIONAL_HOSTS remain server-owner responsibilities. The plugin adds safe clean-domain routing after BTCPay knows the hostname.

For a production launch, continue with Requirements, Installation, and Security model.